CRM Marketing Manager

Bartech Staffing is a leading engineering, technical and professional staffing firm, and our clients include some of the nation's biggest companies. We are powered by Impellam Group, a connected group providing a global workforce and specialist recruitment solutions. Our client has engaged us to assist them in hiring a contract CRM Marketing Manager. If you are interested in an opportunity to get your foot in the door with the leading company, we want to talk with you!
Hourly pay range $ 65

Job Responsibilities
Your specific duties as a CRM Marketing Manager will include:

• The CRM Marketing Manager will lead the development and execution of comprehensive marketing strategies designed to engage customers.
• This role will focus on driving customer engagement and increasing lifetime value by managing personalized campaigns across key digital channels, including email, push notifications, and SMS.
• The CRM Marketing Manager will collaborate with cross-functional teams in a matrix organization to optimize the customer journey, ensuring a seamless, personalized experience across all touchpoints.
• This position is ideal for a seasoned digital marketing professional with experience in lifecycle & CRM marketing, who is eager to contribute to a customer-centric and innovative retail brand.
• CRM Campaign Development and Execution: Owns the CRM strategy while taking strategic direction as needed as well as the execution of complex CRM marketing campaigns that nurture customer relationships.
• Identify key touchpoints to deliver targeted content and offers that increase engagement, retention, and lifetime value.
• Use data and insights to optimize customer journey.
• Ensure consistent and personalized communication across all channels (email, push, SMS) based on customer behavior and engagement.
• Segmentation and Personalization: Work with the Analytics team to build audience segmentation by leveraging customer data and creating highly personalized marketing messages and offers.
• Ensure that customers receive relevant, timely content that resonates with their interests and behaviors.
• Retention Strategies: Develop and manage strategies aimed at increasing customer retention, reducing churn, and driving repeat purchases.
• This includes optimizing email, push, and SMS marketing efforts to create ongoing engagement with high-value customers.
• Cross-functional Collaboration: Work closely with product, content, brand, creativity, and analytics teams to ensure seamless execution of campaigns in a large matrix organization.
• Align marketing strategies with broader company objectives, ensuring consistent messaging and branding.
• Testing and Optimization: Continuously test and refine lifecycle marketing campaigns, analyzing key performance metrics (KPIs) like open rates, click-through rates, conversion rates, incremental revenue and retention metrics. Use A/B testing and multivariate testing to optimize content, subject lines, and timing for maximum impact. Good quantitative skills using tools like Excel.
• Data-Driven Decision Making: Utilize analytics tools to measure the performance of campaigns and make data-driven decisions that enhance customer engagement and lifecycle marketing effectiveness. Leverage insights to continuously improve campaigns and adapt strategies to changing customer needs.
• Reporting and Communication: Provide regular updates on campaign performance, insights, and recommendations to business partners. Develop reports and presentations that communicate the results of the marketing initiatives and their impact on business growth.
• Project Management: Lead and manage the execution of multiple marketing campaigns simultaneously, ensuring deadlines are met and projects are completed on time. Ensure all creative assets, emails, push notification and SMS campaigns meet quality standards and align with marketing goals.
• Experience with advanced CRM platforms (e.g., Salesforce, Adobe, etc.) and marketing automation tools.
• Customer-Centric Mindset: Strong focus on understanding customer needs and delivering personalized experiences that drive loyalty and increase lifetime value.
• Segmentation and Personalization: Ability to leverage customer data to create targeted, personalized campaigns that engage customers at the right time with the right message.
• Project Management Excellence: Strong project management skills, able to manage multiple campaigns concurrently while ensuring timely and high-quality execution.
• Cross-functional Collaboration: Excellent at working in a large matrix organization with to deliver seamless, high-impact campaigns.
• Accountability: Demonstrated ability to lead projects, take ownership of initiatives, and drive results.
• Tech-Savvy: Experience with tools like Salesforce, Monday.com, Confluence, Figma, CDP, and Automation tools like Typeface or similar platforms is a plus.
  
  Job Requirements
• Bachelor's degree in marketing, Communications, New Media, or a related field.
• MBA or equivalent advanced degree in marketing or business preferred
• 7+ years of experience in digital marketing, in retail, CPG, or related industries.
• Strong knowledge and experience in CRM strategy, lifecycle marketing, and customer retention techniques.
• Experience in managing and executing multiple campaigns across digital channels such as email, push notifications, and SMS.
• Experience with advanced CRM platforms (e.g., Salesforce, Adobe, etc.) and marketing automation tools.
• CRM Marketing Understanding: Proven ability to design, execute, and optimize end-to-end CRM marketing strategies,
• Data-Driven: Analytically inclined, with the ability to interpret data and derive actionable insights to improve campaign performance. Good quantitative skills using tools like Excel.
  
  

Benefits
As an CRM Marketing Manager with Bartech Staffing, you will be working through an established and respected staffing organization with over 40 years of serving as a trusted partner to our client companies. We provide our talent with personal, responsive attention, and will assign an employee care representative to answer any questions or concerns that you might have. Depending upon the client, the assignment, and your performance, you can find potential opportunities for direct employment.
At Impellam Group, we offer a competitive compensation package with benefits including:

• Medical, dental, and vision
• 401(k) plan with employee contribution opportunities
• 529 college savings program

Make the most of your experience!
Apply now!
For this opportunity, the successful candidate will be directly employed by Bartech Staffing as a W2 employee while providing services to our client, who is looking for people who are eligible to work in the US and can start immediately.
Keywords: email marketing, Marketing, CRM Marketing

Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.

If you require additional disability considerations, modifications, or adjustments please let us know by contacting HR-InfoImpellamNA@impellam.com or fill out this form to request accommodations.